Storytelling is a company’s connective tissue – whether it’s intentional or not. When it’s intentional, it is the intangible thing that makes people want to show up every day and do their best right alongside you. When it’s left to its own devices, it’s an unscripted reality show that can materialize as higher turnover, bad reviews on Glassdoor or Indeed, and low employee engagement, or the hero story in leadership columns and successful analyst calls. Your employees can work for anyone, and your customers have other choices – give them every reason to choose you. Build an intentional story they can be part of and they will help your business succeed.
An accomplished professional with over 25 years of experience in public relations, communications, and corporate education, I have a comprehensive understanding of internal and external communications strategy development using an integrated approach for a broad sphere of projects. I have led communications planning and execution for myriad situations – mergers, acquisitions, divestitures, HR must-do’s and want to’s, front page corporate crises, and C-suite changes.
At my core, I’m a writer who just wants to bring as many people along in the story as possible.
What I do
- Employee Engagement Strategies
- Executive Communications & Speechwriting
- PR strategy planning
- Corporate Website Content, blogs and social media
- Customer Response Strategies
- Crisis Management
- Help leaders build kickass teams and authentic connections
How I got here
I went to Idaho State University with every intention of becoming a high school English teacher. When I realized (in the last semester of my last year in college) that profession required more patience that I was capable of at the time, I abandoned it. I graduated from Idaho State with a BA in English Literature and zero clue of what I was going to do next.
So I got a job working at a local electronics manufacturer. Soon after I started, they asked if I would be interested in being a tech writer and gave me a writing test to assess my acumen by drafting the instructions for how to build a peanut butter and jelly sandwich. I wrote 5 1/2 pages. While it wasn’t compelling content, it was precise. And it began my career in corporate writing.
Since my PB&J debut procedure paper, I enjoyed over two decades in the grocery industry, where I wrote everything from blogs (we used to call them columns) to full newsletters, a commemorative book or two, team engagement plans, large and small scale merger and acquisition communications and corporate communications plans of many other stripes.
I’m based in Eagle, ID (Mountain Time Zone) and in my spare time, I’m an avid reader, champion of the Oxford comma and ongoing home organization projects, and supporter of donations to my local thrift stores. My husband thinks this is so we can have more room, and he’s half-right. It’s so I can have more room for more books.
I have led corporate communications planning for myriad situations – mergers, acquisitions, divestitures, social media drama, customer concerns, HR must-do’s and want to’s, front page corporate crises and C-suite changes. I have first-hand experience navigating tough issues facing businesses today and advising leaders on how to better connect with their teams authentically.